Data Solutions Built for the MENA

From behavioral audiences to geospatial intelligence, footfall attribution to full-funnel campaign services — Maddict offers the complete stack for data-driven marketing in the region.

Get in Touch

Solution 01

Audiences

Build and activate GCC audiences based on real-world behavior.

Choose from 100+ ready-to-activate behavioral segments, build custom audiences around specific behaviors and locations, or enrich your own first-party data with Maddict intelligence. Maddict audiences are customizable, scalable, and refreshed daily — keeping your targeting sharp as the market moves. Whether you're chasing high-intent shoppers, building lookalikes of your best customers, or assembling precision micro-segments, you'll find the right reach in our “audience catalog”.

Targeting Types

Pre-built Behavioral audiences

Ready-to-activate behavioral segments.

Custom Behavioral audiences

Built around your brief, locations, behaviors or business objectives.

First-party enrichment

Understand the real-world behaviors of your existing customers.

Survey-based audiences

Combine declared preferences with observed behavior.

Activation Options

Self-service

Push your audiences to the DSP of your choice. Build or select your segments in the Maddict Audience Platform, then activate them on any DSP via API — no hand-off, no waiting. Segments refresh daily, so your targeting keeps pace with the market while your team stays in full control of buying and optimization.

Solution 2

Geospatial Intelligence

Understand how people move, where they come from, how they engage with locations, and what distinguishes your visitors.

Maddict transforms mobility and behavioral data into actionable location intelligence, helping brands, retailers and businesses understand customer movement, catchment areas, visitation patterns and audience profiles across individual locations or entire networks.

Visitation & Performance: Track traffic, peak periods, repeat visits and location performance.
Catchment & Mobility: Understand where visitors come from and how far they travel.
Visitor Loyalty: Identify occasional, repeat and loyal visitors based on visitation behavior.
Audience Profiling: Understand visitor characteristics, behaviors and demographic indicators.
Competitive Intelligence: Compare locations and brands to uncover strengths, overlaps and growth opportunities.

From traffic trends and catchment areas to visitor loyalty and audience profiling, Maddict provides a complete view of how consumers interact with any physical location.

Solution 3

Footfall Attribution

Measure how advertising exposure translates into real-world visits.

Connect campaign exposure with visitation data to understand campaign impact, conversion and the audiences that respond.

Visit & Conversion Uplift: Compare exposed and control audiences to measure incremental visitation.
Reaction Time: Understand how quickly consumers visit after being exposed to an ad.
Location Performance: Measure visits by branch, district, day and time.
Visitor Profiling: Understand the demographics and behavioral attributes of visitors.
Visitor Geography: Reveal where converted visitors live and their geographic distribution.

How they differ

Geospatial Intelligence vs. Footfall Attribution

Geospatial Intelligence vs. Footfall Attribution: Geospatial Intelligence compared with Footfall Attribution
Info	Geospatial Intelligence	Footfall Attribution
Starting point	A location / POI	An advertising campaign
Main question	Who visits and how do they behave?	Did exposure generate visits?
Data focus	All visitors	Exposed vs. control audiences
Objective	Business / location intelligence	Campaign effectiveness
Typical use	Retail strategy, catchments, profiling, competition	Media measurement, uplift, conversion

Solution 4

Maddict Surveys

Combine stated opinions with observed behavior.

Combine survey responses with observed digital and real-world behavior to uncover a more complete view of your audience.

Brand Awareness & Consideration
Brand Perception
Concept & Creative Testing
Competitive Intelligence
Customer Profiling
OOH Brand Uplift

Solution 5

OOH and beyond

From verified OOH exposure to enriched audiences you can profile, activate and measure.

Maddict connects Streach-verified OOH exposed audiences with its behavioral and geospatial data to reveal who was exposed, where they live and work, how they behave, and what they do next.

Audience Profiling: Enrich exposed audiences with behavioral attributes and affinities.
Home & Work Mapping: Understand where OOH exposed audiences live, work and concentrate geographically.
Mobile Activation: Transform OOH exposed audiences into behavioral segments for mobile advertising and retargeting.
Audience Surveys: Survey OOH exposed audiences to measure awareness, consideration, perception and brand uplift.
Footfall Attribution: Measure whether OOH exposed audiences generate incremental visits to brand locations.

Ready to Get Started?

Find the Right Solution for Your Campaign

Reach out to your account executive or email us at info@maddict.net

Talk to an Expert